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Corporate StrategySustained Increase of Enterprise Value"Focusing on the burgeoning aspirations of our customers will remain one of our key driving values to our corporate strategy. It is geared towards profitable growth and the consistent and sustained increase in enterprise value." Sverre Stange, The key pillars of this strategy of profitable growth are:
Sales GrowthCAMO Group pursues a policy of profitable growth in sales through expansion and globalization. The focus is on success, not on size. Therefore, the profitability aspect takes precedence over sheer growth in volume. The objective of the globalization policy is to increase the foreign share of group sales. International expansion concentrates on the emerging markets in Asia and eastern Europe. Optimization of PortfolioEach business unit has to position itself in the market such that its value and profitability rise continuously so that it can contribute to increasing the enterprise value of the CAMO Group. The objective is to offer shareholders an optimum return on their investment. This composition of the portfolio makes allowance for the demands of the capital market.
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